The America's Cup was well represented this week at the World Yacht Racing Forum in Gothenburg, Sweden.
Stan Honey, the Director of Technology for the America's Cup, was on hand to give a presentation on the Emmy award-winning AC LiveLine graphics technology that enhances the America's Cup television broadcasts as well as driving its race management and umpiring systems. Mark Sheffield, the On-Board Media Manager for the America's Cup presented alongside Honey.
And Ben Ainslie, who leads his own AC World Series team and is a member of ORACLE TEAM USA, was on hand to speak about his transition from Olympic champion to America's Cup sailor.
He said he was initially against the move to multihulls for America's Cup racing, but he changed his mind after watching the television coverage of the first America's Cup World Series event in Casais, Portugal.
"I was astonished by the sound and vision that was coming off the boats," he told the Forum. "That coupled with the audio and graphics made it, for me, the best sailing footage I had ever seen and it immediately changed my feeling on racing multihulls. The very next day I was on the phone to Russell Coutts about putting a team together…
"Due to the technology, the television and online fan gets spectacular footage. The insightful graphics and commentary helps explain to people what is happening in the race and what the individual teams are trying to achieve. Certainly, Stan Honey and his team should be applauded for their efforts. They have given us a glimpse of what the future for sailing on TV looks like."