San Francisco Entertainment Commission approves Concert Series

Concert Series

The San Francisco Entertainment Commission gave unanimous approval to the America’s Cup Concert Series, which will bring multiple events in the summer of 2013 to the America’s Cup Pavilion, San Francisco’s first outdoor, waterfront concert venue.

The America’s Cup Concert Series is a major live entertainment initiative in support of the America’s Cup Park on the Embarcadero, intended to create a vibrant, public space with a full range of activities for sailors and non-sailors alike.

The new, temporary, 9,000 seat venue will be centered in the America’s Cup Park on Piers 27/29 and will host a wide range of events including concerts, family shows, community and business events, comedy, as well as America’s Cup race activities and viewing sessions.

The America’s Cup Park at Piers 27/29 on the Embarcadero is the center of event activities during the 34th America’s Cup in San Francisco. This is where fans will find team bases, interactive exhibits, food and beverage courts, as well as shops featuring their favorite team gear. This is also the place to come on race days for the Dock-In and Dock-Out shows, as well as team and guest hospitality.

The America’s Cup Concert Series will run throughout the summer of 2013 and coincide with the Louis Vuitton Cup (the America’s Cup Challenger Series), the Red Bull Youth America’s Cup and the America’s Cup Finals.

The stage and seating on Piers 27/29 will allow America’s Cup organizers to host a range of both ticketed and non-ticketed events. In addition to a full music line-up, the amphitheater will offer daytime shows featuring educational topics themed around the America’s Cup and race viewing opportunities on a large screen.

Construction is set to begin in spring of 2013 with the first events anticipated by late May 2013 and running through October 2013.