The Trophy Fire leads the Sounds of San Francisco at America's Cup Park today

sounds ofsf

The America’s Cup and the Dockers® brand, a San Francisco based global clothing brand, are partnering to produce the Sounds of San Francisco. This series of free concerts this summer will take place from August 9 through September 12 at the America’s Cup Pavilion at Piers 27/29.

“Given our heritage as a San Francisco based company, we are proud to be able to support local musicians by bringing them to the America’s Cup Pavilion stage for all of San Francisco to enjoy,” said Adrienne Lofton Shaw, Chief Marketing Officer of the Dockers® brand.

Emerging San Francisco area artists will have the opportunity to perform on the stage at the America’s Cup Pavilion over six afternoons spread across the summer.

Watch a preview for the Sounds of San Francisco here

“The Dockers® brand and the America’s Cup are neighbors, and together we wanted to give something back to the San Francisco music community and America’s Cup fans from around the world,” Lofton Shaw said.

“San Francisco has a long heritage as a hotbed of music culture and we are proud to be able to help the America’s Cup offer this fantastic stage on our waterfront to these talented young artists.”

“The America’s Cup is pleased to provide this world-class stage to local artists on select afternoons for the public to enjoy,” said America’s Cup CEO Stephen Barclay. “By providing these young talented musicians with a high-profile stage to share their music, we hope we can help bring new San Francisco talent to a wider audience as part of the America’s Cup experience on the downtown waterfront this summer.”

Dates and acts booked for the Series:
The Trims, August 9 - www.thetrims.net
Breakaway Patriot, August 15 - www.breakawaypatriotband.com
The Trophy Fire, August 21 - www.facebook.com/thetrophyfire
Mister Loveless, September 2 - www.misterloveless.com
Nexus Rock, September 8 - www.nexusrock.com
The Frail, September 12 - www.thefrailsf.com

To celebrate the launch of Sounds of San Francisco presented by Dockers®, one Grand Prize winner will receive:

  • Meet and Greet with the band of your choice from the Sounds of San Francisco band lineup

  • $200 Dockers.com gift card with limited edition Dockers® picnic blanket and tote

  • Two (2) tickets to the Eastern Grandstand during the Louis Vuitton Cup Final races, between August 17 and August 30, 2013

  • Official America's Cup merchandise


About the Dockers® Brand
The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them — all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on the Dockers® brand and its products visit www.dockers.com.