America's Cup Appoints SportsMark

America's Cup

America's Cup appoints SportsMark as Official Corporate Hospitality Management Partner and Exclusive Global Sales Agent of America's Cup Club


The America’s Cup has appointed SportsMark Management Group as the official corporate hospitality management partner and exclusive global sales agent of the America’s Cup Club hospitality program for the America’s Cup World Series events in San Francisco in 2012 and for the Louis Vuitton Cup (America’s Cup Challenger Series) and America’s Cup Finals taking place in San Francisco in 2013.

Offered exclusively by the organizers of the 34th America’s Cup, the America’s Cup Club will provide guests with a first-class hospitality experience within the official America’s Cup Club hospitality venue, an unparalleled view of the sailing action on San Francisco Bay, and elite insider benefits that will only be available as part of the official program.

“We are very pleased to have SportsMark, a leader in global sports hospitality management, join us as a partner,” said Stephen Barclay, interim CEO of the America’s Cup. “There will be strong demand for America's Cup Club hospitality packages, as this is one of the most exciting sailing racing series in the history of the sport and San Francisco is one of the most beautiful sailing locations in the world. The America’s Cup Club will offer the best waterfront viewing for the landmark events in San Francisco in 2012 and 2013 and all the benefits of an official America’s Cup experience.”

SportsMark President Keith Bruce commented, “SportsMark is honored to be partnering with the America’s Cup to produce, manage, and sell the America’s Cup Club at these prestigious sailing events in San Francisco in 2012 and 2013.  The America’s Cup aligns perfectly with SportsMark’s existing portfolio of world-class global sports properties and brands. We look forward to showcasing all of the racing excitement from the only hospitality venue positioned in the official race village in San Francisco.”

For the America’s Cup World Series events in San Francisco in 2012, the America’s Cup Club, an exclusive, land-based waterfront venue, will be located directly adjacent to the race course in the vicinity of the Golden Gate Yacht Club  The venue will be open from August 23 through August 26, 2012 and from October 4 through October 7, 2012.  America’s Cup Club guests will enjoy a vibrant atmosphere and first-class hospitality services, including a gourmet dining experience, hosted bar, preferential parking, and direct viewing of the sailing competition, only meters from the shoreline.  Packages will go on sale soon.

For the Louis Vuitton Cup (America’s Cup Challenger Series) and the America’s Cup Finals in San Francisco in 2013, varying levels of hospitality, including both land-based and on-water experiences, will be offered.  The only way to be guaranteed a position within the restricted race perimeter is by purchasing the official on-water America’s Cup Club experience.  The primary land-based America’s Cup Club venue will be located at Piers 27 and 29.  Secondary America’s Cup Club locations are still to be determined.  All 2013 packages will be launched this summer.

The America’s Cup Club offers packages tailored to both corporate groups and individual sailing enthusiasts.  Corporate groups will have the opportunity to secure dedicated private tables in the hospitality venue with the best view of the sailing action. Individuals may purchase a combination of premier hospitality services and first-class views within an exclusive shared hospitality environment.

For more information, please contact SportsMark at +1 800-387-8443 or via email at ACHospitality@SportsMark.com.