Biography
Noëlle Smulders has over 20 years marketing and sales experience in the Asia Pacific region, with a focus on the Greater China area, and mainly with US hi-tech multinational companies, and sports companies, involving the whole spectrum of roles, from sales, to marketing, customer management, sponsorship programs, major events definition and ownership.
She has been successful in changing whole industry landscapes in Asia and specifically China over the past 20 years, through the creation and execution of focused marketing plans, implemented in Asia, and many of them were then executed on a worldwide basis, based on their success in the region.
Her strengths lay in her ability to participate in the development of marketing projects jointly with customers and partners, and ensure that execution will exceed expectations. She has the capability of integrating strategic considerations with tactical implementation, and gets things done.