Green Comm Racing and Media Tenor announce the launch of Green Comm Academy
Posted on 27 January 2012
Today in Davos at the Steigenberger Belvedere Hotel, Green Comm Racing and Media Tenor presented the CSR (Corporate Sustainability Report) 2012 and announced the launch of Green Comm Academy, a joint-endeavor focused on management education and research to promote the study of the impact of sustainability, as a top priority for both corporations and governments.
The goal is to provide a research and educational platform to make progress in capturing the impact of climate change and sustainability across the world.
Green Comm Academy is based in Santa Monica (California), Zurich (Switzerland), Valencia (Spain) and Brescia (Italy). While focusing on research and education of the next generations, Green Comm Academy will be part of Green Comm Racing America’s Cup Campaign, focused on leveraging the media impact of one of the most prestigious sports events in the world, to promote sustainability as a key, global challenge.
Green Comm Racing and Media Tenor are supporting the view that the sporting world, and more specifically world class sailing, is a promising platform to engage a global audience to raise the awareness on the widespread impact of sustainability. The new America’s Cup, with its radically new format, with multiple iconic venue across the world, the most advanced multi-hulls ever built and a new generation of sailors, who are among the best athletes in the world, is contributing to engage a young, global audience in promoting the values of fairness and integrity which are key to rebuild trust among different constituencies and promote sustainability as a key driver for improving the state of the world.
Green Comm Academy is working together with the leading thinkers in the field of strategic management, information technology, policy and media analysis to develop insights and educational tools and applications to track down the impact of sustainability as a key driver of competiveness.
For the second year in a row, Green Comm Racing and Media Tenor have presented in Davos the CSR Report, which brings alive the different contributions from the academic and the corporate world, the media community and government agencies, to provide a more actionable platform to address the overall impact of sustainability.
Richard Rumelt, Professor of Strategy at UCLA (Anderson School of Management), Robert Eccles, Professor of Management at Harvard University Center for the Environment, Harvard Business School, Joan Ricart, Head of the Strategic Management Dept. at IESE, Peter Smith-Ring, Professor of Strategic Management at Loyola Marymount University, and Mario Gerla, Professor of Computer Science and Director of the Computer Lab at UCLA (Samueli Graduate School of Engineering) have joined forces together with Francesco De Leo, Executive Chairman of Green Comm Racing, and Roland Schatz, Founder and Chairman of Media Tenor, to launch Green Comm Academy, as a premier institution focused on promoting research and management education on the impact of Sustainability.
Being part of Green Comm Racing America’s Cup Campaign, Green Comm Academy is promoting a number of educational initiatives that are due to take place across the world, while following up with the various America’s Cup World Series events, across the different corners of the world. Thanks to the wide range of media activities sponsored by America’s Cup Event Authority (ACEA), which aim at delivering content across multiple digital platforms, Green Comm Academy is focused on enhancing the opportunity to make sustainability as the key message towards a global community of young adults who are passionate about sports, sailing, technology and innovation. The America’s Cup focus on promoting sustainability across the world is visible in the partnership with Sailors for the Sea, which aims at promoting ocean conservation as a key issue for the future of the world. Besides being a world class, technology driven sport event, the new America’s Cup is promoting the values of social responsibility that are at the core of Green Comm Academy’s educational endeavor.
Green Comm Academy will be organizing the first Annual Meeting in Venezia on May 18-20, while the America’s Cup World Series will be taking place in the laguna, at Isola della Certosa.
Francesco De Leo, Chairman of Green Comm Racing, said:
“We are deeply honored to work with Media Tenor, and its world class analyst team, and to have with us a leading group of thinkers in the strategy and policy field to promote a far reaching endeavor focused on sustainability. Media Tenor is well known and respected across the world because of its integrity and consistency in delivering world-class media analysis.
We are impressed with the depth and global reach of the media coverage provided by ACEA to the America’s Cup, as a world class sport event: the level of innovation in terms of digital formats, and delivery platforms has no comparison across the sporting world. In just six month, the America’s Cup has managed to become a world-class benchmark on how to build up a global sport franchise, which has gained a mass appeal across the community of young adults who feel inspired by the breath-taking, extreme performance of the fastest boats in the world, and a new generation of top class athletes.
Promoting sustainability is a long term endeavor supported by the America’s Cup and it is the focus of Green Comm Academy as an educational institution: for the first time, the values of competition which have made the history of the America’s Cup are making a contribution well beyond the sports world, and they are shaping the future of research and education on how make progress towards a more sustainable world.
We are happy to announce the first Annual Meeting in Venezia on May 18-20, during the America’s Cup World Series at Isola della Certosa, to promote a debate on the future of education and sustainability.”
Roland Schatz, Chairman of Media Tenor, stated:
“We are promoting Media Analysis as a key area of research with respect to Sustainability. We are supporting Green Comm Academy because Sustainability should received more rigorous converage across a number of media outlets. The impact of the America’s Cup as a way to build global awareness is key to make progress in getting Sustainability addressed as a key driver of competitiveness.
Media Analysis should be an integral part of the education of a new generation of leaders who are going to face the challenge of making a transition to a more sustainable world. In contrast to the media headlines, successful corporates do not lack business but lack the people qualified to help them manage their growth. The battle for High Potential Talent will be won by companies that communicate about their CSR activities on a regular basis."
Neill Duffy, Chief Marketing and Sustainability Officer, America's Cup Event Authority, stated:
"We are very proud to see America's Cup teams such as Green Comm Racing take a leadership position on the health of our oceans. We share a commitment to sustainability that will aid in our ability to deliver the 34th America's Cup as a model sustainable event with a positive impact socially, economically and environmentally. As sailors, we believe we have a responsibility to care and provide for our oceans, which is why the 34th America's Cup is utilizing its global media platform to help educate and inspire people around the globe to learn about the issues facing our oceans today. Together, we can make a difference that will have a deep and lasting impact on our world's population."