Starwood Hotels & Resorts & America’s Cup
The America’s Cup Event Authority has introduced its Official Hotel and Resort, St Regis Hotels & Resorts, a Starwood Hotels & Resorts Worldwide, Inc brand (NYSE: HOT). In this capacity, Starwood will provide the event organizers with accommodation and support for the America’s Cup World Series as it travels around the globe, with a major focus on San Francisco and the events of 2013, including the Louis Vuitton Cup and the America’s Cup Finals.
The relationship between the 34th America’s Cup and Starwood represents the continued focus on delivering on what Starwood’s guests are passionate about, and St. Regis guests have a passion for speed and sport, which this partnership brings to life. “Starwood’s lifestyle brands attract global consumers with a passion for curated one-of-a-kind experiences like championship racing,” said Chris Holdren, Senior Vice President Starwood Preferred Guest. “With this partnership, our guests and SPG Members now have unprecedented access to all the excitement and adrenaline that the America’s Cup delivers.”
Through Starwood Preferred Guest (SPG), Starwood’s loyalty program, guests will have the opportunity to bid on once-in-a-lifetime experiences, placing them at the heart of the America’s Cup action. Opportunities at races across the globe include watching from the best seats in the house: Starwood’s VIP Hospitality clubs and boats. Guests even have a chance to climb aboard the racing vessels themselves and become part of the crew as guest racers. America’s Cup and Starwood Hotels look forward to continuing their traditions of innovation to bring exciting experiences to fans and guests alike.
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 30 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of the today’s new grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis hotels and resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, Nanjing, New Delhi and Zhuhai. Additionally in Europe, Africa and the Middle East, St. Regis will continue to expand in Abu Dhabi, Amman, Cairo, Dubai and Mauritius. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com, to explore our recent debuts visit www.stregis.com/newgrandtour and for the privilege of residential ownership, please visit www.stregis.com/residences.
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stay connected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 1,090 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, the introduction of Your24 and SPG Lifetime, and unparalleled experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com.