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New York, 05/06/2016

Toast to the America’s Cup – TOAST Vodka named as Official Vodka



The ultra-premium vodka TOAST, is the official vodka of the 35th America’s Cup. Toast Vodka is made in the U.S.A., distilled in Florida and developed in the heart of the trendsetting South Beach/Miami nightlife.

“Toast Vodka was created to fill a gap that I felt was missing in the Vodka category. The American market tend to consume vodka as a mix. We wanted to create a vodka that was more than just a mix. We spent four years fine tuning Toast to create one of the best vodkas in the market. Whether it's the purist or the novice there’s nothing like Toast Vodka it can truly be enjoyed by all. ” says CEO/Founder, restaurateur, and entrepreneur, Dieuveny “DJ” Louis. “Toast” has been the theme to celebrating life’s highlights. Toast Vodka is the anthem of celebration. Because there is always something in life to Toast: To Life, To Love, To Us.

Toast Vodka is a corn-based spirit, 6x distilled, non-GMO, gluten-free and with coconut water(not-flavored). Easy to drink neat, chilled, over the rocks or in a craft cocktail.

“Partnering with the America’s Cup gives us an opportunity to Toast one of the greatest sporting events in the world,” Louis continues.

“This is the competition for the oldest trophy in international sport. We are a new brand, but we share the values of excellence and achievement that the America’s Cup has represented throughout its history. We look forward to introducing Toast to the America’s Cup audience and beyond.”

As the Official Vodka of the America’s Cup, Toast will be served at all Louis Vuitton America’s Cup World Series events in 2016 as well as the America’s Cup events in Bermuda in May and June of 2017.

“Toast Vodka is an exciting, new brand, that brings energyand spirit to the America’s Cup,” said Harvey Schiller, the Commercial Commissioner of the 35th America’s Cup.

“The founders of Toast are planning to bring a Miami experience to their activations at our events which will complement and build on what we are doing.”

Toast Vodka will be at the Louis Vuitton Americas Cup World Series New York with a number of exciting activations, including:

May 6-8: Toast Vodka Lounge in America's Cup Event Village
May 7: Toast to the America's Cup Party at Up and Down, 244 W 14th Street at 8pm



35th America's Cup Media Contacts

Tom Webb
Communications Manager
+1 (441) 705 0534



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