FROM TRADITION TO TRANSFORMATION: A HISTORIC AMERICA’S CUP IN BARCELONA

The Louis Vuitton 37th America’s Cup in Barcelona delivered a spectacular fusion of high-tech sailing and Mediterranean flair, setting a new benchmark for the sport’s global appeal. Against the backdrop of one of Europe’s most iconic coastal cities—with its vibrant culture, passionate crowds, and sun-drenched race course—the Cup presented exhilarating races. In a historic Final, INEOS Britannia became the first British team in decades to reach the Match, reigniting national hopes and challenging Emirates Team New Zealand for the coveted trophy and title. But the Kiwis proved unstoppable, securing an unprecedented third consecutive America's Cup victory—a feat never before achieved by the same team in the competition’s storied 170-year history. It was the 5th America’s Cup win for New Zealand since 1995.

Alongside the main event, the UniCredit Youth America's Cup saw a thrilling level of emerging talent, while the inaugural Puig Women’s America’s Cup marked a groundbreaking moment for the sport, showcasing fierce competition and expanding the future of high-performance sailing. Additionally, the America's Cup E-series introduced the world to "AC Sailing", a realistic sailing simulator, and an exciting Grand Final of the best virtual sailors. Together, these events confirmed Barcelona not just as a host city, but as a milestone chapter in the evolution of the America’s Cup.