NORTH SAILS BECOMES OFFICIAL TECHNICAL APPAREL SPONSOR OF THE LOUIS VUITTON 38TH AMERICA’S CUP
North Sails, the world’s leading sailmaker and ocean lifestyle brand, has today announced it will be the Official Technical Apparel Sponsor of the Louis Vuitton 38th America’s Cup, the world’s oldest, continually contested, international sporting trophy. The partnership marks an exciting new chapter for the brand as it continues to push the boundaries of what is possible in high-performance sailing.
Inspired by the 175-year history of the America’s Cup and North Sails technical heritage, the ‘Road to Naples’ capsule collection has been created for life on and off the water. The range features a selection of versatile clothing for men and women; key pieces include the Zephyr Ultralight Vest, Galia Vest, recycled Coolmax® polo shirt and a quick-dry technical sailing cap.
Sam Watson, CEO of North Technology Group, said: “As the Official Technical Apparel Sponsor for the Louis Vuitton 38th America’s Cup, we are proud to introduce the ‘Road to Naples’ collection. The range reflects the style, heritage and innovation that define both North Sails and the America’s Cup. Designed to be worn in the city and on the coast, the limited-edition collection aims to bring the excitement of the Cup to fans around the world.”
North Sails Apparel extends a spirit of innovation and performance beyond the water into a lifestyle expression rooted in the sport. The America’s Cup presents a powerful global stage to showcase this evolution, introducing North Sails Apparel to a broader audience and reinforcing its position as a design-led performance brand.
Marzio Perrelli, CEO of America’s Cup Partnership, further added: “North Sails has been the dominant sailmaker in the America’s Cup since 1980, powering every Challenger and Defender in the Match for the most famous and historic trophy in sport. The synergies run deep, and I’m delighted to welcome North Sails’ deeper involvement as they come onboard as Official Technical Apparel Sponsor.”
The collection will be available to purchase online via the official America’s Cup shop and in-store, from the 21st May. Further product lines are set to launch in the lead-up to the Louis Vuitton 38th America's Cup, contested in Naples, Italy in June and July 2027.
https://www.northsails.com/pages/americas-cup
North Sails x 38th America's Cup ‘Road to Naples’ Collection:
Menswear
Zephyr Vest, Zephyr Padded Vest, Marin Utility Vest, Full-Zip Sweatshirt, Short-Sleeve Polo, Regular-Fit Cargo Shorts.
Womenswear
Galia Vest, Slim-Fit Short-Sleeve Polo, Slim-Fit Jersey T-Shirt.
Accessories
Basic Baseball Cap, Quick-Dry Sailing Cap.
About North Sails:
North Sails is the world’s leading sailmaker, renowned for its pioneering spirit and unmatched legacy of innovation. Founded in 1957 by Lowell North – a visionary determined to build the best racing sails ever made – the brand has continually reshaped the sport of sailing. Today, North Sails is the preferred choice for elite competitions including the America’s Cup, Grands Prix circuits, Ocean Racing, the Olympics, and Superyachts. With a track record of victories and records that surpass all competitors combined, North Sails remains the benchmark in performance-driven sailmaking.
Born from this legacy, North Sails launched an apparel line in 1989 to bring the brand’s technical excellence to lifestyle design. The collection blends high-performance foul weather gear with everyday apparel that channels the spirit of the ocean and is guided by the same values that drive the sailmaking business.