36TH AMERICA'S CUP PRESENTED BY PRADA ONLINE STORE IS LIVE

Throughout its illustrious history the America’s Cup has showcased the finest in sailing prowess, cutting-edge technology and design. Off the water the Cup’s role in setting standards of sartorial style has been equally prominent.

The 36th America’s Cup presented by Prada e-store is now live featuring a wide range of the best official products from the event, as well as team ranges – and will be open 24/7 all the way through until the conclusion of the 36th America’s Cup Match in March of 2021.

Fans of sailing’s premier trophy can shop for their favourite gear at americascup.com and can subscribe to the store newsletter to be the first to find out about new product releases and special promotions.

The e-store’s opening offering is headlined by a selection of men’s, women’s and kids’ apparel under the 36th America’s Cup label. The official Cup Collection has been designed in Italy and cut from premium fabrics for a contemporary dockside look. The official logo for the Cup’s return to Auckland was created by renowned designer Marc Newson and carries the Prada name as presenting partner of the 36th America’s Cup.

Emirates Team New Zealand are the defenders of the 36th America’s Cup. Since making their debut in the America’s Cup back in 1986/87, the team representing the Royal New Zealand Yacht Squadron have built a formidable record, making their distinctive fern-spinnaker mark an icon for sailing and sports fans worldwide. For their 2021 campaign, the mark features on a big-logo collection made by Sail Racing that delivers comfort and champion presence in active and casual settings. A kids’ supporters range features alongside accessories and men’s and women’s styles.

From the fleet of challengers vying to earn the right to race against the Kiwis in the 36th America’s Cup Match, INEOS Team UK represent the place where the America’s Cup story began way back in 1851. Flying the burgee of Royal Yacht Squadron, the British team has its sights set on returning the oldest trophy in international sport to its original home. The team led by Sir Ben Ainslie also join us in-store with a collection of team pieces made by Henri-Lloyd – a brand synonymous with nautical performance and style. 

North Sails, the Official Clothing Partner of the 36th America’s Cup, is also in store with a debut capsule built on technical performance and environmental leadership. A functional his-and-hers collection is built almost exclusively from recycled materials. As sailmakers the label has a distinguished history of setting performance standards ahead of the competition – a promise that its active lifestyle collection lives up to.

All America’s Cup fans are welcome at the new e-store, whether they are planning to follow the racing action in person during the America’s Cup World Series, Prada Cup Selection Series, or just want to show their personal support for the event and/or their favourite team. Additional team collections and new product lines are planned throughout the build-up to the event.

Visitors to the store can take advantage of real-time currency conversion and encrypted payment.