TITLE PARTNER
-
At the historic Palazzo Reale in Naples, the Chief Executive Officer of Louis Vuitton, Pietro Becari, announced not only Louis Vuitton’s unwavering commitment as Title Partner of the 38th America’s Cup, but also for the first time, that the ‘V’ logo will become the official logo of the Louis Vuitton 38th America’s Cup Napoli along with the Louis Vuitton Cup, symbolising victory and the spirit of the competition.
The ‘V’ is inspired by Gaston-Louis Vuitton’s graphic signature which redesigned the ‘V’ of Vuitton to create his personal mark. His visionary approach to personalisation inspired the iconic ‘V’ for Vuitton. Enhanced with three blocks of navy, white, and red, Vuitton’s ‘V’ resembles a coat of arms, allowing Gaston-Louis Vuitton to identify his luggage at a glance. The ‘V’ is also an emblem of Victory, symbolising triumph and the competitive spirit of the America’s Cup, echoing the Maison’s signature belief that Victory Travels in Louis Vuitton.
The company’s continued support as the America’s Cup enters a new era with the historic America’s Cup Partnership, is significant and reaffirms a unity that began in 1983 when Australia II, representing the Royal Perth Yacht Club won not only the inaugural Louis Vuitton Cup in Newport, Rhode Island, but going on to win the America’s Cup, ending the 132-year winning streak of the New York Yacht Club.
Speaking about Louis Vuitton’s Title Partnership, Grant Dalton CEO of Emirates Team New Zealand said: “Louis Vuitton is synonymous with the modern America’s Cup, they were there in 1983 when the America’s Cup went through one of the biggest transformations in its history by introducing the Louis Vuitton Cup and are here again today with the formation of the America’s Cup Partnership. A shared journey rooted in excellence and transformation for over 40 years.”
Louis Vuitton and the America’s Cup is a long-standing and legendary partnership united by common values and a relentless pursuit of excellence, shaping a partnership and an inseparable bond that spans decades. The introduction of the new governance model, the ACP, marks an historic turning point, bringing greater openness and modernisation to the competition - an evolution Louis Vuitton is proud to support.
Furthermore, Louis Vuitton’s relationship with Napoli is deeply intertwined with the city’s cultural vibrancy and Mediterranean identity. The House established its presence in Naples in 1993 with the opening of its first store on Via Calabritto, marking a milestone in Louis Vuitton’s expansion in Southern Italy.
OFFICIAL TIMEKEEPER
-
OMEGA continues its legacy in sailing when the Louis Vuitton 38th America’s Cup is contested next year in Naples. The America’s Cup is a key part of OMEGA’s reputation as a global leader in sports timekeeping. The partnership stretches back to 1995, when the Swiss watchmaker began its long-standing partnership with Emirates Team New Zealand– then under the leadership of the celebrated sailor, Sir Peter Blake. Each time the New Zealand crew has won the “Auld Mug”, OMEGA has been positioned as Official Timekeeper at the following edition. So far, that has included the America’s Cup events in 2000, 2003, 2021, 2024 – and now 2027.
Emirates Team New Zealand CEO Grant Dalton further added: “The famous red OMEGA branded bows have been a constant on the Emirates Team New Zealand race boats for many campaigns now. The first part of the boat to cross the finish line in some of our most iconic races and victories. It is an historic association, and the team is proud of the strength of the long term partnership at the pinnacle of our sport.”
OMEGA President and CEO, Raynald Aeschlimann, said: “OMEGA has now been associated with the America’s Cup for over 30 years. This trophy is a mark of prestige, ocean heritage, innovation, and sailing precision, which very much resonates with OMEGA’s own historic values. We’re delighted and honoured to be getting back on the water with Emirates Team New Zealand, while also bringing our timekeeping distinction to the entire competition.”
Alongside these main competitions, the broader America’s Cup programme will continue to showcase the sport’s evolving future. As part of the Official Timekeeper role, OMEGA will also be positioned for the return of the Women’s America’s Cup, as well as the Youth America’s Cup.
GLOBAL PARTNERS
-
The America’s Cup Partnership welcomed UniCredit back onboard as both a Global Partner and Global Banking Partner for the Louis Vuitton 38th America’s Cup. Having sponsored the UniCredit Youth America’s Cup in Barcelona, the pan-European bank that operates in multiple countries is now synonymous with the America’s Cup with a long-term commitment to the success of the competition.
UniCredit will also be the Official Supporter of the Volunteer Programme. After the success of the programme at the Louis Vuitton 37th America’s Cup in Barcelona where some 3000 volunteers gave their time to ensure the smooth running of the regatta and all related activities to the America’s Cup.
Andrea Orcel, Chief Executive Officer of UniCredit spoke about the partnership saying: “The America’s Cup is a competition with a unique history and prestige, and a true benchmark for excellence, teamwork and innovation. We are especially proud to play our part in bringing this event to Italy for the first time – a country that is the beating heart of our bank’s progress and the future we are building. Once again, we are pleased to partner with an event that embodies our purpose and provides a platform to deliver meaningful, sustainable impact well beyond the competition. This is a historic first for Italy and an opportunity that we are committed to championing for the communities we serve.”
The partnership is consistent with UniCredit’s solid operating performance and sustained growth in recent years, along with its ability to support complex projects across jurisdictions and sectors.
The America’s Cup Partnership has committed to sustainability objectives for the Louis Vuitton 38th America’s Cup, most readily viewable in the form of eChase and hydrogen-powered support vessels that were unveiled in the Protocol that governs the 2027 event in Naples, and the continued development of clean fuel technologies is a high priority for all of the five teams so far confirmed. -
MSC Cruises is one of the world’s leading cruise brands, combining a proud seafaring heritage with innovation, contemporary design and a passion for connecting people with destinations around the globe.
Today, MSC Cruises operates a modern fleet of 23 ships, sailing across five continents and offering guests the opportunity to discover more than 300 destinations in over 100 countries. The company is the world’s third-largest cruise brand and holds leading positions in Europe, South America, the Gulf region and Southern Africa, alongside a growing presence in North America, the Caribbean and Asia.
At the heart of MSC Cruises is a longstanding relationship with the sea. As part of the privately owned MSC Group, the company draws on a family seafaring heritage stretching back centuries, while continually investing in the next generation of ships, technology and guest experiences.
The Mediterranean remains central to the MSC Cruises story, with an extensive programme connecting some of the region’s most celebrated destinations. Naples occupies an important place within this network, with MSC ships calling at the city’s Stazione Marittima and itineraries connecting guests with Naples, Pompeii, Capri, Sorrento and the Amalfi Coast.
Innovation is also central to the company’s approach. MSC Cruises is investing in new technologies, ship design, operational efficiencies and renewable fuels as it works towards its ambition of achieving net-zero greenhouse gas emissions from its marine operations by 2050.
With its combination of maritime heritage, international reach, innovation and a deep connection to the Mediterranean, MSC Cruises represents a natural fit with the America’s Cup and its enduring relationship with the sea. -
Capgemini is a Global Partner of the Louis Vuitton 38thAmerica's Cup, building on a successful partnership during the 37th America's Cup. The collaboration combines the America's Cup's relentless pursuit of performance and innovation with Capgemini's extensive expertise in technology, engineering, data and AI. Together, we are developing new ways for audiences around the world to experience and understand one of the most tech driven competitions in the global sporting calendar.
Capgemini is the business transformation partner for enterprises in the age of AI. We help organizations imagine and build an intelligent, sustainable future, combining AI, technology and human ingenuity to transform how they operate, innovate and grow. With unique end-to-end capabilities spanning strategy, technology, engineering and intelligent operations, we bring together deep industry expertise and market-leading capabilities in AI, cloud and data to turn ambition into measurable business outcomes at scale. Supported by a robust ecosystem of partners and nearly 60 years of expertise, Capgemini is a responsible and diverse global organization of over 410,000 team members in more than 50 countries. The Group reported 2025 revenues of €22.5 billion.
OFFICIAL SPONSORS
-
North Sails, the world’s leading sailmaker and ocean lifestyle brand, is the Official Technical Apparel Sponsor of the Louis Vuitton 38th America’s Cup, the world’s oldest, continually contested, international sporting trophy. The partnership marks an exciting new chapter for the brand as it continues to push the boundaries of what is possible in high-performance sailing.
Inspired by the 175-year history of the America’s Cup and North Sails technical heritage, the ‘Road to Naples’ capsule collection has been created for life on and off the water. The range features a selection of versatile clothing for men and women; key pieces include the Zephyr Ultralight Vest, Galia Vest, recycled Coolmax® polo shirt and a quick-dry technical sailing cap.
North Sails Apparel extends a spirit of innovation and performance beyond the water into a lifestyle expression rooted in the sport. The America’s Cup presents a powerful global stage to showcase this evolution, introducing North Sails Apparel to a broader audience and reinforcing its position as a design-led performance brand.
The collection will be available to purchase online via the official America’s Cup shop and in-store, with further product lines set to launch in the lead-up to the Louis Vuitton 38th America's Cup, contested in Naples, Italy in June and July 2027. -
Yanmar Group is an Official Sponsor and Official Marine Sports Sponsor of the Louis Vuitton 38th America’s Cup, extending a partnership with the event that spans more than a decade. The next edition will take place in Naples, Italy, in 2027.
Wouter-Jan van der Wurff, President and CEO of YANMAR Marine International, said: “Innovation has always been central to the America’s Cup, making it a powerful platform for advanced marine performance. This closely aligns with YANMAR’s approach as we continue to develop technologies that support performance today and contribute to the long-term evolution of the marine industry. The ocean is one of Earth’s most important life support systems, and protecting it is central to our sustainability mission. Through this partnership, we want to champion innovation, performance and responsibility on the water.”
YANMAR has been involved with the America's Cup since the 34th edition in San Francisco in 2013, serving as Official Technical Partner to Oracle Team USA. The partnership continued through the 35th edition in Bermuda and the 36th edition in New Zealand, with YANMAR also acting as Official Marine Partner of the America’s Cup. For the 37th edition in Barcelona, YANMAR and the America’s Cup renewed their partnership, reinforcing a long-standing collaboration built on shared values and innovation.
YANMAR has built a global reputation for reliability and technical expertise, with a long-standing emphasis on performance without compromise. Its marine portfolio includes lower emission combustion technologies, hydrogen fuel cell technology and electric propulsion solutions, reflecting a broader commitment to innovation, decarbonization and the future of boating and sailing.
OFFICIAL SUPPLIERS
-
As one of Italy’s largest companies, and the fourth-largest group by value in the retail sector, Ferrarelle has not only a unique place in Italian culture but is a company founded on strong values with a broad community outreach. On 18th March 2026, in Naples, at the Reale Yacht Club Canottieri Savoia, Ferrarelle were announced as the ‘Official Water of the Louis Vuitton 38th America’s Cup’ with the Campania-based company becoming an ‘Official Partner’ of the event scheduled for Naples in the summer of 2027.
Ferrarelle was also announced as sponsor of Emirates Team New Zealand, the Defender of the Louis Vuitton 38th America’s Cup, with the company’s logo being featured on both the team’s two AC40 yachts and ‘Taihoro’ the winning AC75 from the Louis Vuitton 37th America’s Cup 2024 that has been updated and re-launched for the Naples 2027 campaign.
Ferrarelle is ubiquitous across Italy with a famous advertising slogan of: “Still, sparkling…or Ferrarelle?” The company’s water brands including Ferrarelle, Acqua Vitasnella, Fonte Essenziale, Boario, Electa and Santagata, which are all bottled at two facilities in Darfo Boario Terme (Brescia) and Riardo (Caserta); Ferrarelle are also the exclusive distributor of the Evian brand within Italy. The brand’s global distribution covers the USA, Canada, UK, France, Malta, United Arab Emirates, Cyprus, Israel, Philippines, Kuwait and Dominican Republic.
The partnership will accompany the entire run-up to the Louis Vuitton 38th America's Cup, starting with the first Preliminary Regatta of the cycle in Sardinia in May 2026 and ending with the final races that will crown the winner of the America's Cup, scheduled for July 2027 in Naples.
During the period, Ferrarelle water and its beverages will be available in the official Race Village and Fan Zones in Naples. The company will also produce a limited edition dedicated to the competition. -
Founded in 1963, Kimbo is one of the most recognised brands in Italy with a rich heritage of creating the finest coffee in the world and delivering a timeless excellence in every cup. Today in Naples, the America’s Cup Partnership (ACP) welcomes Kimbo as both an Official Supplier of the Louis Vuitton 38th America’s Cup and most importantly, the Official Coffee of the regatta.
The long history of Kimbo stretches back to the early 1960’s when the Rubino brothers seized the opportunity offered by new packaging techniques. With the revolutionary vacuum-packed can, authentic traditional Neapolitan coffee could suddenly be brought everywhere. With this goal, Cafè do Brasil SpA, now Kimbo S.p.A., was founded in 1963, and quickly became one of the most important European coffee roasters with their coffee becoming famous throughout Italy and then worldwide under the Kimbo brand.
Coffee is refined and roasted at the Melito di Napoli factory plant that extends over 40,000 square meters, where equipment and production processes are constantly updated, ensuring that the highest production standards are always achieved while fully complying with environmental policies.
Kimbo is a name that evokes exotic lands where coffee beans are cultivated and in 1994 Kimbo ranked second in the retail sector of the Italian market for packaged coffee, a position that it still holds today. The company’s mission is to spread Italian coffee throughout the world and make a quality product inspired by the Neapolitan tradition, authentically made in Italy and created with the most advanced technology, while respecting people and the environment. -
Andersen is a global consulting practice delivering business strategy, transformation and technology solutions to organisations navigating an increasingly complex and rapidly changing world. Its capabilities span business transformation, digital strategy, artificial intelligence, cybersecurity, sustainability, process redesign and performance improvement.
As an Official Supplier to the Louis Vuitton 38th America’s Cup, Andersen brings a combination of strategic thinking, technological expertise and a global perspective to an event where innovation and performance have been at the heart of competition for 175 years.
Technology sits at the centre of Andersen’s offering. From AI-driven solutions and digital transformation to data, automation and cybersecurity, Andersen works with organisations to turn technological innovation into measurable business performance.
Those values have a natural connection with the America’s Cup. For generations, the competition has provided a platform where ambitious ideas are tested in the pursuit of performance, with designers, engineers, sailors and technology specialists continually challenging conventional thinking.
The relationship also builds on Andersen's existing involvement with the America’s Cup. Andersen served as an Exclusive Supplier to the Louis Vuitton 37th America’s Cup in Barcelona in 2024, while Andersen in Italy is providing legal and tax services to the organisation of the Louis Vuitton 38th America’s Cup in Naples. -
Mulino Caputo, one of Naples’ most celebrated and internationally recognised flour producers, headquartered in San Giovanni a Teduccio (Naples), is both an Official Supplier and the Official Flour of the Louis Vuitton 38th America’s Cup. The partnership brings together two organisations with deep respect for tradition, craftsmanship and innovation, as Naples prepares to host the America’s Cup for the first time in the competition’s 175-year history.
Founded in Naples in 1924, the Caputo family has been producing flour for more than a century and today its distinctive products are used by pizza makers, bakers, pastry chefs and professional kitchens around the world. Remaining closely connected to its Neapolitan heritage, Mulino Caputo has become synonymous internationally with the art of authentic Neapolitan pizza.
The partnership will see Mulino Caputo play an active role throughout the Louis Vuitton 38th America’s Cup programme in Naples, bringing the flavours, traditions and hospitality of the host city to the teams, partners, guests and international audience attending the event.
For Mulino Caputo, the association with the America’s Cup provides a global platform from which to showcase both the company's Neapolitan heritage and the extraordinary culinary culture of the city. Antimo Caputo, Chief Executive of Mulino Caputo, further added: “For our family, seeing the America’s Cup come to Naples is a source of enormous pride. Naples is our home and has been at the heart of everything we have done for more than 100 years. To become the Official Flour of the Louis Vuitton 38th America’s Cup allows us to welcome the world to our city through one of its greatest traditions - its food. The America’s Cup represents excellence, passion, innovation and an endless pursuit of perfection, values that we recognise very strongly at Mulino Caputo.”
The partnership also creates a natural connection between two very different worlds united by a common philosophy. America’s Cup teams relentlessly refine their boats, sails and technology in pursuit of marginal gains, while Caputo's millers carefully select and blend grains to produce flours tailored to the precise requirements of the world's leading pizza makers and bakers. Both combine tradition with technology, experience with innovation and craftsmanship with performance.